We are pleased to announce the official signing of a Memorandum of Understanding (MoU) between Global Sources and Monster today, marking the beginning of a strategic collaboration aimed at driving mutual growth and innovation.

This MoU highlights our mutual recognition of each other's expertise and direction, and lays the foundation for deeper cooperation.

（Global Sources）
Global Sources is based in Hong Kong and is a highly recognized B2B procurement platform internationally. Since its establishment 55 years ago, it has been dedicated to facilitating international trade. With its extensive experience in connecting global high-quality buyers with verified top manufacturers in Asia, it has gained the trust and high recognition from the global industry. As a procurement hub for innovative and directly marketable consumer products, it has already provided efficient and convenient business services to over 14 million global registered buyers and users.

（Monster）

Founded in 1978 by Noel Lee, a musician and audiophile with Chinese heritage (Hunan), Monster is an American brand built on a singular vision: providing a better audio and video experience through relentless innovation.

Noel Lee is a pioneer who defined premium categories that never existed before. Starting with the invention of the first Monster Cable, he went on to create the premium power category and, most notably, the premium headphone market with the launch of Beats by Dr. Dre. Today, Monster is a global powerhouse present in over 120 countries, with more than 60 million products sold.

Today, under the leadership of Noel’s son, Kevin Lee the CEO of Monster, Monster has evolved into a value-added licensing model. This strategy bridges world-class distribution networks with the highest caliber of manufacturing expertise in Asia. Monster’s legacy is rooted in partnership; just as the company grew alongside its original manufacturing partners—like Michael Ma, Joseph Huang made Monster cable and Joseph Yen made Monster Beats by Dr. Dre and other Monster headphone—it remains dedicated to helping factories of all sizes scale into industry leaders.

Currently, Monster’s influence spans across diverse electronics categories, including headphone, speaker, cable, power, mobile accessories, lighting, TV, battery, microphone, automotive, power tool, AI glasses, e-scooter and wheel chair. In the US market, Monster is ranked #1 in party speakers in 2024 and #2 in lighting. 

Driven by Monster’s mantra "Always Lead, Never Follow", Monster continues to innovate, ensuring that every product—from high-end gear to affordable electronics— follows the "Always lead, never follow" belief by being different and better than anything that came before.

We look forward to fostering a long-term partnership with Monster, creating more value, and exploring new opportunities together. We believe this MoU marks an important starting point for future shared success.